NHL helmet sponsors for the 2023-24 season are Goodwill, Kiewit, Toyota, Bell, Benjamin, Tata Consultancy Service, and many others.
After allowing the teams to place ads on their helmets in 2020, the NHL also permitted the franchises to put sponsor patches on their jerseys beginning the 2022-23 season.
These sponsorships help the franchises make considerable income, while the sponsor companies get an opportunity to promote their brand to a very large audience globally.
Most of the National Hockey League teams have already partnered with different companies as their official sponsors of helmets and jerseys.
The OC Health Care Agency (OC HCA) and the Ducks started a multiyear partnership in October 2022 on all Anaheim Ducks player headgears.
According to the deal, the Ducks franchise will have brand placement of OC Navigator on their head gears for all the home and away matches.
In June 2023, the Ducks partnered with Western National Property Management (WNPM) as their first-ever jersey sponsor. An agreement was made to feature the WNPM logo on a Ducks' game jersey for three years.
The official helmet partner of the Arizona Coyotes for their home games is Goodwill. Their partnership began in November 2022.
It became the NHL's one of the biggest helmet sponsorship deals. The Goodwill logo is featured on the top right and left sides of the headgear.
Gila River Resorts & Casinos has been the long-time jersey sponsor of the Coyotes. The parties had a multi-year partnership extension agreement on September 20, 2022.
The Coyotes have branding entitlement of Gila River on their jersey. Gila River is a Native American-owned gaming enterprise.
Rapid7 became the first NHL jersey patch partner of the Bruins in September 2022. It also became the Official Cybersecurity Partner of the Boston Bruins as well as TD Garden.
In September 2023, it was announced that Rapid7 would continue to be the franchise's jersey patch sponsor for the 2023-24 season. Its logo will be placed on the right chest of each of the Bruins' three new Centennial sweaters.
TD Bank started a partnership with the Bruins franchise to sponsor their helmets beginning the 2017-18 season. Coca-Cola and JetBlue Airways are also the major sponsors of the team.
On 19 Sep 2023, Trusted Nurse Staffing was announced as the official home helmet partner of the Sabres beginning with the 2023-24 season.
The Sabres players will wear headgear that features the Trusted Nurse Staffing logo on both the black and blue helmets of the franchise.
Some of the official partners of the Sabres for the 2023-24 season are Highmark Western New York, Seneca Resorts & Casinos, Labatti Blue, Fanduel, Coca-Cola, Toyota, and more.
We can see the Flames wearing a white headgear featuring the Telus logo for the away fixtures. Telus is a Canadian mobile service provider.
For home games, they wear a red helmet with the Flames logo on it. To make it simpler, they have yet to find a sponsor for their home games.
Scotiabank, now called the Scotiabank Saddledome has been sponsoring the Flames' jerseys. It has also been the major sponsor of the Flames' home arena since 2010.
If you remember, the Hurricanes wore a helmet with Lenovo's branding in the 2021-22 season. Since the deal was made for just a year and was not renewed.
During the last season, Carolina played with its own logo on the headgear. However, on April 15, 2023, the Hurricanes franchise came up with a new sponsor for their helmets to wear for the 2023 playoffs.
The team has shared a picture with white and red headgear on their X account with TOPGOLF branding. Topgolf is a multinational sports company.
The Blackhawks' partnership for their helmets began with Belle Tire in September 2021. Previously, United Airlines collaborated with the Hawks.
Belle Tire is one of the most trusted tire and vehicle service retailers in the United States.
As the NHL 2023-24 regular season is just about to begin, the Blackhawks are currently looking for their jersey sponsors and we wish them luck.
Kiewit Corporation became the official helmet sponsor of the Colorado Avalanche in February 2023.
According to the multi-year deal, the Avalanche will have Kiewit's branding on its headgear for the home, away, and alternate uniforms appearing throughout all practices and games. Kiewit is a leading construction and engineering firm based in North America.
In the past seasons, Pepsi sponsored the Avalanche's jerseys which was also one of the major sponsors of the franchise. However, the Avalanche may come with a new sponsor for their jersey in the 2023-24 season.
Bread Financial is the proud sponsor of the Blue Jackets' helmets for home games. Their multi-year partnership started in October 2022.
The Jackets started wearing headgear with the Bread Financial logo sized 3.75" x 2.25" beginning the 2022-23 season. These helmets are worn during the club's games at Nationwide Arena.
Safelite became the team's first jersey sponsor in March 2022. OhioHealth, Nationwide Insurance, Fanatics Sportsbook, and American Electric Power are other major sponsors of the Blue Jackets franchise.
Energy Transfer became the official home helmet partner of the Dallas Stars since the 2021-22 season. Their partnership has remained firm since.
National Life Group is the first national sponsor of the Staers and is promoting its branding on the pre-game and post-game show of the Stars, at American Airlines Center, in-arena scoreboard and LED ribbon boards, and Stars’ community outreach programs.
The Stars must be looking for sponsors for their jerseys and helmets as the sponsorship program helps to generate considerable revenue.
Meijer became the proud helmet entitlement partner of the Red Wings prior to the NHL 2021-22 season. If Meijer is a new term for you, it is a Michigan-based grocer.
Before the Wings and Meijer partnership, United Wholesale Mortgage sponsored headgear for the Red Wings.
As of now, no official announcements have been made for the Red Wings' jersey sponsorships. We may get to see a new partner of Detroit during the 2023-24 season.
Anheuser-Busch InBev, Belfor, Coca-Cola, Comerica, Huntington Bank, and Chevrolet have been the major sponsors of the Wings franchise.
The Oilers hired Athletes First to find a jersey patch partner, which is a New York-based sports marketing agency. According to an X post shared by Tom Gazzola, the Oilers are wearing sponsored helmets.
During the last season, the Oilers didn't wear ad-containing jerseys and helmets. However, they wore sponsored headgear for their road games.
To date, the Oilers have played their games with ad-free jerseys. Since they started selling ads on headgear, the fans may see them on sponsored jerseys as well.
Before starting the 2022-23 season, the Florida Panthers started wearing jerseys with AutoNation's brand patch on their road games.
Moreover, Amerant Bank purchased the advertisement rights of the Panthers' headgears during the season. It may remain unchanged for the upcoming season as well.
on September 19, 2023, it was announced that Amerant Bank had also acquired the naming rights of the Panthers' arena and renamed it Amerant Bank. It was previously known as Broward County Premier Hockey & Entertainment Venue.
LA Kings announced their first jersey patch partner in the franchise's history on October 3, 2023. The same day, Blue Shield became the official helmet partner of the Kings for their home games.
A multi-year renewal agreement has been made between the NHL team and Mercury Insurance for jersey sponsorships.
Mercury Insurance's relationship with the Kings began back in 2008. The Kings will be wearing jerseys featuring Mercury's logo on them during all preseason, regular season, and playoff games.
The club will be wearing helmets displaying the Blue Shield brand mark during the games at Crypto.com Arena.
The Wild's helmet sponsor brand is Toyota. A multi-year deal was made between the parties in October 2021 for the new helmet entitlement.
Following the recent agreement, the Minnesota Wild players are playing their home and road games with buckets featuring a Toyota logo.
Beginning the 2022-23 season, the Wild also went with a new jersey sponsor. The team collaborated with TRIA Orthopedics and Regions Hospital on a multi-year deal to keep the TRIA logo on its jerseys for every game.
The Royal Bank of Canada (RBC) and the Montreal Canadiens went on a five-year jersey partnership agreement beginning the 2022-23 season.
Following the deal, the Habs wear home jerseys with an RBC patch for all their preseason, regular season, and playoff games at the Bell Centre.
Bell became the first official Canadian helmet sponsor company of the Canadiens during the 2020-21 season. For the road games, they wore Canadian Imperial Bank of Commerce (CIBC) sponsored headgear.
The Predators collaborated with their official banking partner, Regions Bank on 25 September 2023 as their first jersey patch partner in history.
Furthermore, the Regions Bank is going to be the presenter of the Nashville Predators' historic 25th Anniversary season.
During the 2020-21 Reverse Retro games, the team wore helmets with Vanderbilt Health patches on them. No official announcement has been made by the Predators about their helmet sponsorships for the 2023-24 season.
The Devils were the first team to have the first sponsored headgear with Prudential Financial's marks during the 2020-21 season after the NHL allowed the teams to have ads on their helmets.
Prudential will be the first-ever title sponsor of the NJ Devils’ Black History Celebration Night game for 2023-24. Moreover, the Devils are set to wear buckets that give prominence to Prudential Financial for the road games during the season.
New York Islanders and Northwell Health announced their collaboration for the team's practice jersey sponsorship in September 2022.
It was also the first logo placed on the jerseys of the Islanders franchise.
Earlier in the month, the lottery app Jackpocket became the helmet sponsor of the Isles' home games for their 50th anniversary season.
Benjamin Moore became the official paint partner of the New York Rangers in September 2021.
Furthermore, Benjamin also graced to be the official in-game helmet sponsor of the Rangers franchise through a multi-year agreement.
The Rangers were seen wearing jerseys featuring the Northwell Health Foundation logo during their training camp during the past years.
The Senators had a 3-year away helmet sponsorship deal with Kinaxis on October 4, 2022. The deal will be effective through the 2024-25 season.
Kinaxis is a supply chain management software leading globally. Their logo is featured on the white helmet of the Sens during their road games.
The Senators are yet to find a jersey sponsors for the team. Since their partnership for the home helmets is still vacant, things may change during the course of the new season.
Tata Consultancy Services (TCS) was named the first-ever game helmet sponsor of the Flyers franchise in January 2021. TCS logo appeared during all the regular season and the postseason games of the Flyers.
TCS is a global IT service, consulting, and business solutions company and its partnership with the Flyers began in 2018.
Most of the time, ads are disliked by the fans but the Flyers might sell a part of their jersey for advertisements in the upcoming seasons.
Beginning the 2023-24 NHL season, the Penguins have collaborated with MSA Safety for the sponsorship of road helmets for the next 3 seasons.
The white headgear of the Pittsburgh Penguins will show the trademark of MSA Safety for all regular-season and playoff road games.
In April 2021, the NHL franchise had a minimum 3-year deal with Highmark Blue Shield as the team's official home jersey partner. The agreement came into effect beginning the 2022-23 season.
The Sharks collaborated with Multinational software company Sap, and Zoom as their first helmet sponsor partners during the 2021-22 season.
SAP has also purchased the naming rights of the Sharks' arena, which is prominent as the SAP Center.
In July 2022, the Sharks hired the Two Circles agency to find a jersey sponsor for them. Though no information has been officially revealed, the Sharks may wear sponsored jerseys during their games in 2023-24.
The Seattle Kraken welcomed the Muckleshoot Indian Tribe as its first jersey patch partner in September 2023.
Muckleshoot also became the first Indian Tribe to sponsor the jersey for an NHL team. The new Kraken jerseys will sport The Muckleshoot Indian Tribe logo on the right chest for both home and away games.
During their inaugural NHL season, the Kraken franchise played with helmets that featured Amazon's signature smile on both sides.
Stifel proudly became the St. Louis Blues' official jersey sponsor on April 29, 2022, and shared a five-year agreement.
FYI, Stifel is one of the leading investment and financial services firms in the world.
The Stifel mark has been placed on the right chest of Blues jerseys for home and away matches.
Stifel was also one of the first companies to sponsor the Blues' helmets along with Enterprise Holdings back in 2020.
In October 2022, BRANDT was announced to be the sponsor of the Tampa Bay Lightnings' headgear for their road games.
The Lightning also partnered with JPMorgan Chase, PepsiCo., AdventHealth, Spectrum, and DEX Imaging as the Championship Level partners during the season.
The Lightning had no advertisements attached to their jerseys in the past seasons. Since most of the NHL franchises are making use of their jersey to make an income, Tampa Bay also may start selling the space of its jerseys.
The Dairy Farmers of Ontario had a multi-year agreement with the Toronto Maple Leafs on September 20, 2022, to sponsor jerseys for the team.
As per the deal, the Leafs sweaters have the Dairy Farmers' "Milk" patch sported on the upper right chest area. The Leafs will be playing with the same jersey in the upcoming 2023-24 season.
TikTok sponsored the helmets of the Maple Leafs in the past seasons. Their partnership will continue for the forthcoming hockey season as well.
NexGen Energy is one of the top helmet sponsors which collaborated with the Vancouver Canucks in October 2022 with a multi-year deal.
The NexGen Energy brand is displayed on both sides of the Canucks home and road helmets. Being a multi-year agreement, the Canucks franchise will wear the same headgear for the new season as well.
TD Bank Group continues to be the official home jersey sponsor of the Canucks franchise. The TD logo is placed on the team's home game jerseys which they play at Rogers Arena.
As one of the NHL team sponsors, Circa Las Vegas serves as the official Jersey Entitlement Partner of the Vegas Golden Knights.
The Knights and Circa Las Vegas had a five-year jersey entitlement agreement in April 2022. VGK will wear jerseys featuring Circa's branding during its home games at T-Mobile Arena.
In 2021, Credit One Bank and P3 Health Partners were the official season-long helmet entitlement partners of VGK.
Caesars Entertainment was named the first-ever jersey patch partner of the Washington Capitals in September 2021.
According to the agreement, the Caesars Sportsbook logo is placed on the home and third jerseys of the Caps. The logo is positioned on the upper right chest area of the sweater with the 3 x 3.5-inch patch size.
In December 2020, Capital One and the Washington Capitals had a season-long helmet entitlement partnership. The Caps wore helmets that featured Capital One branding for the team's games throughout the season.
The Jets franchise got aid from Canada Life, which became the team's first-ever jersey patch partner in September 2022.
The patch is placed on the upper right chest area of both home and away jerseys. These jerseys were worn beginning of the 2022-23 NHL season.
In June 2021, it was announced that Bell, who previously held the naming rights, will have its branding on the Jets helmets for the next 5 seasons.
